Cathy Innamorato, B.E.S.
Broker

RE/MAX All-Stars Realty Inc.
Brokerage
Independently owned and operated

5071 Highway 7, Markham, ON

Phone: 905-477-0011  Direct:  647-501-7653
                                                 
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I Object! - Buyer Objections

May 18, 2010 - Updated: June 1, 2010

When you consider that about 20% of homes that get listed never sell you've got to ask yourself why?  Why didn't these homes sell?  Why did the buyers not make an offer to purchase.   Of course, in the final analysis  price is the ultimate remedy for any objection.  But, if that's not the route you want to take as a Seller then listen up.

There are as many reasons as there are buyers for why your home will not sell.  And, as good as your home may be these 'objections' need to be dealt with so that you can walk away with a princely sum of money.  

Here are some buyer 'objections' for which buyers will walk away from rather than make an offer to purchase your home.

  • dirt 
  • clutter
  • wall colour  
  • outdated decor
  • noise
  • odour of any kind (cigarette, pet, food)
  • poorly maintained home i.e. broken windows, stained carpets, leaky faucets (any combination of factors that points to a home that has not been maintained over the years
  • poorly maintained exterior  i.e. weeds instead of grass, damaged garage doors
  • lack of curb appeal
  • 'perception' i.e. whether real or perceived - does your home carry a health risk, market risk for future saleability
  • stimagtized

It's easy to sell a home that is perfect in every way.  Especially in a good market.  And, this is rarely the case.   The challenge is in selling a home that has typical buyer 'objections' attached to it. And, let's face it, every home has something that might not appeal to the wider buyer audience; real or perceived.  

The best realtor is the one who knows how to mitigate the objections and sell your home regardless of the objection or the market.  Just like choosing a doctor who has been trained in 'newer' medical techniques, you'll want a realtor whose knowledge is current, extensive and whose success ratio to listings is very high.  

 


Filed under: unsold homes why home will not sell home will not sell buyer objections buyers
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